Definition of marketing

For years I struggled with explaining to friends and family exactly what the difference is between the various types of marketing. The perfect illustration...

  • You see a gorgeous girl at a party. You go up to her and say,
    "I'm fantastic in bed."
    That's Direct Marketing.

  • You're at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says,
    "He's fantastic in bed."
    That's Advertising.

  • You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day you call and say,
    "Hi, I'm fantastic in bed."
    That's Telemarketing.

  • You're at a party and see a gorgeous girl. You get up and straighten your tie, you walk up to her and pour her a drink. You open the door for her, pick up her bag after she drops it, offer her a ride, and then say,
    "By the way, I'm fantastic in bed."
    That's Public Relations.

  • You're at a party and see a gorgeous girl. She walks up to you and says,
    "I hear you're fantastic in bed."
    That's Brand Recognition.