Definition of marketing
For years I struggled with explaining to friends and family exactly what the difference is between the various types of marketing. The perfect illustration...
- You see a gorgeous girl at a party. You go up to her and say,
"I'm fantastic in bed."
That's Direct Marketing.
- You're at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says,
"He's fantastic in bed."
That's Advertising.
- You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day you call and say,
"Hi, I'm fantastic in bed."
That's Telemarketing.
- You're at a party and see a gorgeous girl. You get up and straighten your tie, you walk up to her and pour her a drink. You open the door for her, pick up her bag after she drops it, offer her a ride, and then say,
"By the way, I'm fantastic in bed."
That's Public Relations.
- You're at a party and see a gorgeous girl. She walks up to you and says,
"I hear you're fantastic in bed."
That's Brand Recognition.